HS AD North America
Social Media
Since 2021, I have handled and built the social media presence, including creating content for promotional periods, managing the content calendar to support daily activity and boosting audience engagement, for @LGUSA. Most notably, I was the lead designer for both the LG STUDIO Pinterest rebrand, as well as LGUSA's Pinterest rebrand.
Infeed Posts & Instagram Stories
Pinterest Rebrand: LG STUDIO & LGUSA
Content Creation
As a content creator for LG, I produce in-office content that highlights product launches while tapping into trend-driven, culturally relevant moments. I manage the full creative process from pre-production planning and scripting through filming, editing, and final publishing.
Retail, Website, Promotional Work
I developed a broad portfolio of print and digital, both static and animated, marketing materials—including USP cards, retail banners, website visuals, promotional artwork and more—helping bring LG’s brand to life across a variety of platforms.
HS AD North America successfully pitched and won a partnership with Boscov's Retail store for 2026. I became the sole designer for this, leading the visual direction across seasonal campaigns. I develop a new creative direction for each campaign and from there translate it into full-funnel visual systems across in-store, digital, email, print, and TV.
Do Your Boscov Thing Storyboard
Do Your Boscov Thing :30sec
Spring Fashion Storyboard
Spring Fashion :30sec
IQ Dental Supply
After graduating Penn State, I began a design internship that evolved into a full-time role. In this position, I was responsible for designing quarterly product catalogs featuring full pricing and inventory, creating branded social media templates and producing flyers for local events and promotions.
